Why Your Kid Does That — front cover
Parenting · Behavior science

Why Your Kid Does That

Behavior Science for Real Parents
by Dr. Richard M. Kubina Jr., Ph.D., BCBA-D

Why does your child melt down when the toast breaks? Why has bedtime become a nightly negotiation? The answers aren't in your parenting instincts or your patience. They're in behavior science. And you don't need a PhD to use them.

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About the book

Why Your Kid Does That explains what drives your child's behavior, drawing on decades of research in Behavior Analysis and Precision Teaching. It's not about labeling kids as 'manipulative' or 'difficult.' It's about understanding the patterns underneath what they do, and learning how to shape new ones.

Written by a behavior scientist, parent, and grandparent, this book offers concrete strategies grounded in research, practical tools for tantrums, whining, sibling conflict, and daily routines, and a clear approach to teaching new behaviors without bribes or power struggles.

No fluff or toxic positivity. Just evidence-based guidance for parents who want fewer struggles, more connection, and a calmer home.

What’s inside

  • 01What to do mid-tantrum in a public space, not in theory
  • 02Why the whining works on you, and how to make it stop working
  • 03Teaching new behaviors without bribes, power struggles, or fixing “emotional intelligence”
  • 04Rewards and consequences, explained so clearly you’ll wonder why nobody told you

No fluff or toxic positivity. Just evidence-based guidance for parents who want fewer struggles, more connection, and a calmer home.
From the back cover

The author
Dr. Richard M. Kubina Jr.

Dr. Richard M. Kubina Jr.

Ph.D., BCBA-D · Professor of Education · Behavior scientist · Parent and grandparent

Rick has spent more than three decades teaching behavior analysis and precision teaching to graduate students, clinicians, and educators. He’s also a parent and grandparent, which is what made him write this book at 10pm after his own kids were asleep.

His research focuses on how small, repeated changes in environment shape the behavior we see — and how parents, with the right framework, can do this work without it feeling like work.